Legal Intelligence for Brands

Real cases. Real risks. Real protection.

April 6, 2026

Intel v CPM: how far a famous trademark must be protected against dilution

'INTELMARK' for marketing services. The sign clearly evokes 'INTEL', but is that enough to block registration? The CJEU clarified that evocation is not everything.

Swipe

International influencer campaigns: legal traps no brand wants

General practice – IP conflicts in international marketing

NFTs and intellectual property: what you actually buy when you acquire a digital token

Hermès v Mason Rothschild – MetaBirkins (USA, 2023)

Parallel imports in the EU: when you may sell a genuine product without the trademark owner’s consent

Bristol-Myers Squibb v Paranova (CJEU C-427/93) – practical application

AI and brand names: the risk of 'inventing' a trademark that already exists

Practical cases – start-ups v proprietors of earlier trademarks

Influencers and intellectual property: risks many still ignore

General practice – relevant cases: Chiara Ferragni v Guess (2019)

Tiffany v eBay: is an online platform liable for sellers’ counterfeit goods?

U.S. Court of Appeals, Second Circuit | 600 F.3d 93 (2010)

Intel v CPM: how far a famous trademark must be protected against dilution

CJEU C-252/07 | 27 November 2008

Bristol-Myers Squibb v Paranova: when repackaging a genuine product becomes infringement

CJEU C-427/93 | 11 July 1996

Apple v Samsung: the visual similarities that cost billions

U.S. District Court, N.D. California | No. 11-CV-01846-LHK

Google and advertising based on competitors’ trademarks: who is liable and who is not

CJEU C-236/08 – C-238/08 | 23 March 2010

L'Oréal v Bellure: imitating a luxury perfume and boasting about it is infringement

CJEU C-487/07 | 18 June 2009

Can the shape of the LEGO brick be a trademark? The European Court says no

CJEU C-48/09 P | 14 September 2010 | Lego Juris v OHIM

Budweiser, beer and geographical indications: when two rights collide

CJEU C-478/07 | 8 September 2009

Can Google be complicit in trademark infringement? The case of Interflora v Marks & Spencer

CJEU C-323/09 | 22 September 2011

Adidas v Fitnessworld: when you no longer need to prove confusion

CJEU C-408/01 | 23 October 2003

Canon v MGM: the principle of interdependence that changed trademark analysis

CJEU C-39/97 | 29 September 1998

What you must prove when you accuse someone of infringing your trademark

Rolex v EUIPO (T-726/21) – the evidential standard in opposition

Louboutin v YSL: when a famous trademark has limits

Second Circuit Court of Appeals, USA | 11-3303-cv

Why the “average consumer” is the main character in every trademark dispute

Sabel v Puma (CJEU C-251/95) – application of the principle of global assessment

Rolex lost an opposition. Here is why similarity of signs is not enough

General Court | T-726/21 | 18 January 2023

Can a colour be a trademark? The red sole case, Louboutin v YSL

U.S. Court of Appeals, Second Circuit | No. 11-3303 | 2013

How do we determine whether two trademarks are confusingly similar? The lesson of Sabel v Puma

CJEU C-251/95 | 11 November 1997

NFTs and intellectual property: what you actually buy when you acquire a digital token

Hermès v Mason Rothschild – MetaBirkins (USA, 2023)

Samsung v Apple before the Supreme Court: how much is a patented design worth?

U.S. Supreme Court | 580 U.S. 53 (2016)

Dyson v Vax: design protection does not extend beyond what is shown

Court of Appeal of England and Wales | [2010] EWCA Civ 1206

Which product features are protected? Easy Sanitary v Group Nivelles

CJEU C-361/15 P | 21 September 2017

PepsiCo v Grupo Promer: how two designs are compared

CJEU C-281/10 P | 20 October 2011

The fashion industry and unregistered design: Karen Millen v Dunnes Stores

CJEU C-345/13 | 19 June 2014

When the shape of a product cannot be protected: Doceram v CeramTec

CJEU C-395/16 | 8 March 2018

Apple v Samsung: the most expensive design dispute in history

U.S. District Court, N.D. California | No. 11-CV-01846-LHK | 2012–2018

SEPs and FRAND licences: how the CJEU resolved the conflict in Huawei v ZTE

CJEU C-170/13 | 16 July 2015

You bought second-hand software: is it legal to resell it? The case of UsedSoft v Oracle

CJEU C-128/11 | 3 July 2012 | UsedSoft GmbH v Oracle International Corp

Can the shape of the LEGO brick be a trademark? The European Court says no

CJEU C-48/09 P | 14 September 2010 | Lego Juris v OHIM

Samsung v Apple before the Supreme Court: how much is a patented design worth?

U.S. Supreme Court | 580 U.S. 53 (2016)

Are software applications patentable? The answer of the U.S. Supreme Court

U.S. Supreme Court | 573 U.S. 208 (2014) | Alice Corp v CLS Bank

The doctrine of equivalents: what a patent protects and what it does not cover

U.S. Supreme Court | 339 U.S. 605 (1950) | Graver Tank v Linde Air Products

Podcasts and copyright: which licences are actually required

Relevant cases: Joe Rogan Experience / Spotify, general practice

International influencer campaigns: legal traps no brand wants

General practice – IP conflicts in international marketing

User-generated content (UGC): rights, liability and the Content ID dispute

YouTube Content ID disputes – general practice

Deepfakes and image rights: Tom Hanks and the danger of stolen digital identity

Unauthorised deepfake campaigns – Tom Hanks and other actors, 2023–2024

NFTs and intellectual property: what you actually buy when you acquire a digital token

Hermès v Mason Rothschild – MetaBirkins (USA, 2023)

Influencers and intellectual property: risks many still ignore

General practice – relevant cases: Chiara Ferragni v Guess (2019)

Music on social media: a like can become expensive without a licence

Warner Music v commercial TikTok/Instagram accounts

AI generates an image: who owns the rights? Getty Images v Stability AI

USA and UK, 2023–present

British Horseracing Board v William Hill: the sui generis database right

CJEU C-203/02 | 9 November 2004

YouTube and Cyando: when is a platform liable for pirated content?

CJEU C-682/18 and C-683/18 | 22 June 2021

Musical sampling: two seconds of a song and a lawsuit with Kraftwerk

CJEU C-476/17 | 29 July 2019 | Pelham v Hütter

Does a press photograph enjoy copyright? The case of Painer v Standard Verlags

CJEU C-145/10 | 1 December 2011

Can 11 words from a press article be protected by copyright? The Infopaq case

CJEU C-5/08 | 16 July 2009 | Infopaq International v Danske Dagblades Forening

A media player with add-ons for illegal streaming: selling it is infringement

CJEU C-527/15 | 26 April 2017

Is a link to a press article an infringement of copyright or not? The Svensson case

CJEU C-466/12 | 13 February 2014

SAS Institute v World Programming: copying software functionality is not infringement

CJEU C-406/10 | 2 May 2012

You bought second-hand software: is it legal to resell it? The case of UsedSoft v Oracle

CJEU C-128/11 | 3 July 2012 | UsedSoft GmbH v Oracle International Corp

Podcasts and copyright: which licences are actually required

Relevant cases: Joe Rogan Experience / Spotify, general practice

International influencer campaigns: legal traps no brand wants

General practice – IP conflicts in international marketing

User-generated content (UGC): rights, liability and the Content ID dispute

YouTube Content ID disputes – general practice

Deepfakes and image rights: Tom Hanks and the danger of stolen digital identity

Unauthorised deepfake campaigns – Tom Hanks and other actors, 2023–2024

NFTs and intellectual property: what you actually buy when you acquire a digital token

Hermès v Mason Rothschild – MetaBirkins (USA, 2023)

Parallel imports in the EU: when you may sell a genuine product without the trademark owner’s consent

Bristol-Myers Squibb v Paranova (CJEU C-427/93) – practical application

AI and brand names: the risk of 'inventing' a trademark that already exists

Practical cases – start-ups v proprietors of earlier trademarks

Influencers and intellectual property: risks many still ignore

General practice – relevant cases: Chiara Ferragni v Guess (2019)

Music on social media: a like can become expensive without a licence

Warner Music v commercial TikTok/Instagram accounts

AI generates an image: who owns the rights? Getty Images v Stability AI

USA and UK, 2023–present

Check a trademark Subscribe to Alienzaz Surf IP

IP Questions?

Start here

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Services

Personal Trademark Business Trademark Patents Pharma & BioTech Legal Assistance

Hybrid Intelligence

IP Research IP Protection Monitoring Evaluation Commercialisation

Company

Home About Pricelist News Room Legal

Trademark offices we operate in

Alicante - Spain

Bucharest – Romania

Chisinau - Moldova

Sofia - Bulgaria

London - United Kingdom

© 2026 Alienzaz Group

Powered by Alienzaz